When it comes to B2B Demand Generation, not all leads are created equal. We generate the leads your sales team wants — the ones with a legitimate interest in what you have to offer.
We to get to know you. We get to know your business. But most importantly, we get to know your market: the people and organizations you hope to make your customers one day.
We help you target the right decision makers, the buying process they follow and the sales objections they will raise.
Market Validation: We help you articulate messaging that resonates with your target market – the right problems to address, the right solutions to promote and the right words to describe your value.
Marketing Automation & Campaign Execution: We help you identify the best marketing channels through which to reach your market. Then we design and execute campaigns to generate the sales-qualified leads you need.
Top of the Funnel, Middle of the Funnel or Bottom of the Funnel; our market-validated campaigns outperform industry benchmarks across the board, putting more valid opportunities into your sales pipeline.
Content Marketing: Webinars, eBooks, Infographics, editorial placements, or what ever is needed to attract attention; we develop your content marketing strategy and execute content marketing campaigns that compel prospects to engage – to learn more, to become leads.
When it comes to lead generation, we’ve designed Thirdside as an agency that can mold to the specific needs of your organization. We span the marketing spectrum, from strategic to the tactical. We’ll help you validate who to call on, the messaging that will resonate with them, and execute campaigns that will break through the noise and get their attention.
We don’t fall for the latest marketing hype, nor will we let our customers fall for it. Content Marketing, Inside Sales, Social Selling, SEO and others are all in various stages of their respective hype cycles. The reality is that the fundamentals of sales, and therefore of lead generation, have not changed significantly over the years. (See: Social Selling: Five 20th Century Sales Tips for a 21st Century Opportunity)
Our approach is simple: do what works best for your specific target market. That may require some market validation work, or updated messaging. Our lead generation campaigns may include content creation, managed webinars, marketing automation, SEM, SEO and even inside sales support. Because we can scale and breadth and depth as needed, we don’t have to try to sell you any service in particular. We are free to find the best solution for you, together with you.