Content marketing isn’t a nice-to-have tool in your marketing toolbox. These days, it’s a must-have.
As B2B customers seek new efficiencies and better solutions for their own organizations, they aren’t only curious about what products and services you have for them. They want to know how you can help them too.
But here’s the thing: Most companies get their content marketing wrong.
Vendors think they can check the content marketing box when they deliver bloated product brochures as “thought leadership” instead of actually providing information that’s truly useful and relevant to their customers.
At the same time, they do it on the cheap. But, let’s face it, low-cost, high-volume content factories produce … well … low-cost, high-volume content.
With this approach you KNOW
WHO to call on.
WHAT to say.
HOW to reach them,
Marketing is greater than the sum of its parts. It is not a check list of stuff you need to work through.
» It is the voice of your company.
» It is the value proposition you offer to your customers
» It is the channels through which you reach them.
» It resonates with them.
» It speaks to their interests.
» It addresses their challenges.
» It presents them with opportunities.
And in the process, it sells your stuff by capturing, nurturing and converting more leads into sales opportunities.
Fortunately they never say “I told you so,” but they could have on a few occasions. They keep us intellectually honest, and deliver a steady flow of leads for the sales team.
That whole sales-marketing disconnect goes away when they get involved. I’m a career sales executive, and I pull in Thirdside when I need to fill the sales funnel with qualified leads in a hurry.
Reliable. Dependable. Always available. They just get it done and don’t nickel and dime us every time we have an idea.
They claim to deliver turn-key lead generation campaigns… And that’s exactly what they did for us. The concept of ROI has been diluted by some agencies we’ve worked with, but with Thirdside, it has been crazy-good.
Wow! That was far slicker than even I could imagine! Well done!
Thirdside helps fuel our growth. The right message to the right audience drives lead generation. We’re getting more opportunities and beating the competition at every turn!